What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

If your store is interested in being included in our What’s Selling Column, e-mail: gurdeepgurna@wfcinc.com

Midwest: Sunspot Natural Market, Kokomo, IN (4,500 ft²)

SUPPLEMENTS: Brownwood Acres, Cherry Flex Softgels; Sunspot, Turmeric Extract Capsules; Plus CBD Oil, CBD Oil Capsules

FOOD: Bragg Live Foods, Apple Cider Vinegar; Queen Bee Gardens, Assorted Chocolates; Miller Poultry, Chicken Breasts

HABA:  Alvera, Almonds & Aloe Roll-on Deodorant; Dr. Bronner’s, Peppermint Toothpaste; Nubian Heritage, African Black Soap Bar

BEVERAGES:  Eternal Water; GT’s, Enlightened Synergy Organic Kombucha Trilogy; KeVita, Master Brew Kombucha, Pineapple Peach

UP & COMING:  Rebbl, Organic Elixir, Reishi Chocolate; Black Seed Oil (Generic); My Magic Mud, Activated Chocolate Toothpaste and Tooth Powder

Northeast: Cambridge Naturals, Cambridge, MA

SUPPLEMENTS: Green Mountain, CBD; Just Thrive, Probiotic; VitalFit, Tart Cherry

FOOD: The Coconut Cult, Coconut Yogurts (Full Line); Nutty Life, Cashew Milk; Eating Evolved, Chocolates (Full Line)   HABA: evanhealy, Skincare (Full Line); Vitality Works, Essential Oils (Full Line); Organic Bath Co. (Full Line)

BEVERAGES: Runa, Guayusa Tea, Unsweetened Mint Honeysuckle; Spindrift Beverage Co., Sparkling Water (Full Line); Rebbl, Elixirs (Full Line)

UP & COMING:  Wanku, Andean Herbal Infusion Drink; Stadler Form, Essential Oil Diffusers (Full Line)

Southeast: Herbs And More, Danville, VA (900 ft²)

SUPPLEMENTS: Nature Sunshine Products (Full Line); Doctor’s Blend, Turmeric Curcumin; Century, The Cleaner (Full Line)

FOOD: NOW, Organic Nuts (Full Line); Bragg Live Foods (Full Line); Organic Traditions, Turmeric Powder

HABA: Heritage, Organic Castor Oil; Dr. Bronner, Soap (Full Line); Desert Essence, Toothpaste (Full Line)

BEVERAGES: Alvita Teas (Full Line); Prince of Peace, Red Panax Ginsing Extractum; Dynamic Health, Black Cherry Concentrate

UP & COMING: Unker’s, Multi-Purpose Therapeutic Salve; Super Foods by MRM, Organic Raw Beet Powder; Garden of Life, Herbal Immune Balance Sinus

Northwest: Evergreen Nutrition, Eugene, OR (2,000 ft²)

SUPPLEMENTS: Garden of Life, Dr. Formulated Probiotics; EuroPharma Inc., Terry Naturally Curamin; Vitanica, Adrenal Assist

FOOD: Genuine Health, Fermented Proteins+ Bar (Full Line); Garden of Life, Organic Plant-Based Performance, Protein Bar (Full Line); Vega, One Bar (Full Line)

HABA: Dr. Hauschka, Full Line; MyChelle Dermaceuticals, Full Line; Ultra Aesthetics, MSM Cream (Full Line)

UP & COMING: Organic Doctor, Skincare (Full Line); Garden of Life, Mykind Organics Multi Gummies (Full Line); Enzymedica, Purify Cleanse (Full Line)

Southwest: Betsey’s Health Foods, Houston, TX (899 ft²)

SUPPLEMENTS: Betsey’s Basics, 35 Billion; Country Life; Coenzyme B Complex

FOOD: NOW, Pumpkin Seeds; The Ginger People, Gin Gins Chewy Ginger Candy; Sunfood Superfoods, Nuts (Full Line)   HABA: NOW, Shea Butter; Heather Lorraine Cosmetics, Jojoba Oil; Nature’s Way, Hydraplenish-C Serum

BEVERAGES: evamor, Alkaline Water; Essentia, Water; Reed’s, Virgil’s Root Beer

UP & COMING: Betsey’s Basics, Algae Calcium; Nordic Naturals, Ultimate Omega 2x

West: Huckleberry’s Natural Market, Spokane, WA (8,000 ft²)

SUPPLEMENTS: Natural Factors, Tranquil Soap; Sequel Naturals, Vega One Shakes; Himalaya Herbal Healthcare, Ashwagandha

FOOD: Maya Kaimal,Chickpea Chips; Nature’s Way, Stevia; Eden Creamery, Halo Top Ice Cream

HABA: MyChelle Dermaceuticals, Refining Sugar Cleanser; Mineral Fusion, Smoothing Shampoo; Mineral Fusion, Dry Shampoo

BEVERAGES: Roast House, F-Bomb Cold Brew Coffee; La Croix, Sparkling Water; Runa, Teas (Full Line)

UP & COMING: Garden of Life, Raw Meals + Greens; Gaia Herbs, Daily Wellbeing for Men & Women; Desert Essence, Coconut Oil Toothpaste



Published in WholeFoods Magazine November 2017