What’s Selling: October 2011

What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.


If your store is interested in being included in our What’s Selling Column, e-mail: kimberlywilliams@wfcinc.com.

Balance Rx, Integrative Pharmacy, Pleasant Hill, IA (2,000 ft2)

SUPPLEMENTS: Natural Creations, Cal-Gel;
Natural Creations, Enterobiotic;
Healthy for Life, Natural Omega 3-6-9
FOOD: Dr. Bronner’s, Organic Virgin Coconut Oil;
Ortho Molecular Products, Tempo Bar;
YummyEarth, Organic Lollipops
HBC: French Transit, Crystal Body Deodorant;
Canus Goat’s Milk Products, Lait de Chevre Goat’s Milk Lotion;
Natralia, Eczema & Psoriasis Cream
BEVERAGES: Glacéau, Smart Water;
Glacéau, Vitamin Water;
Traditional Medicinals, Organic Throat Coat Herbal Tea

UP & COMING: Nelson & Co, Bach Rescue Chewing Gum;
Ortho Molecular Products, Natural D-Hist;
Ultimaxx, Levare Pain Relief


The Good Life Natural Food and Wellness Center,
Torrington, CT, (4,000 ft2)

SUPPLEMENTS: Dr. Birkmayer, Co-E1 NADH (5 MG);
EuroPharma USA, Terry Naturally Curamin;
ReNew Life Formulas, Ultimate Flora Critical Care 50 Billion Probiotic Strains

FOOD: Udi’s Gluten Free Foods, White Sandwich Bread Loaf;
Xochital, Corn Chips;
Maria and Ricardo’s, Whole Wheat Wraps (Large Size);
Eat in the Raw, Parma!, Vegan Parmesan

HBC: Every Man Jack, Shave Cream;
Xlear, Xylitol Nasal Spray;
Kiss My Face, Active Life Stick Deodorant

BEVERAGES: Millennium Products, GT’s Kombucha (Multi-Green);
Knudsen & Sons, R.W. Knudsen Organic Just Tart Cherry Juice;
Meyenberg, Goat’s Milk (64-ounce)

UP & COMING: Sami’s Bakery, Gluten-Free Breads;
Bakery On Main, Nutty Cranberry Maple Granola;
Daiya Foods, Mozzarella Style Shreds


Roanoke Natural Foods Co-op, Roanoke, VA (10,500 ft2)

SUPPLEMENTS: Florida Family Trust, Lakewood Pure Aloe Whole Leaf;
PlantFusion, Multi Source Plant Protein (Vanilla Bean);
New Chapter, Bone Strength Take Care

FOOD: Quinoa Corp., Ancient Harvest Quinoa Pasta;
Annie Chun’s, Seaweed Snacks;
Udi’s Gluten Free Foods, Bread

HBC: Boiron, Arnicare Gel;
Quantum Health, Buzz Away Extreme Repellent;
Hain Celestial Group, Alba Botanica Pure Lavender Sunblock

BEVERAGES: Orgain, Protein Drinks;
Millennium Products, GT’s Kombucha

UP & COMING: Mineral Fusion, Make-up;
Dr. Bronner’s, Fair Trade and Organic Coconut Oil


Wealth of Health, Idaho Falls, ID (4,000 ft2)

SUPPLEMENTS: Nature’s Way Products, Alive!;
Natural Vitality, Natural Calm;
Nutraceutical Corp., Solaray Glucosamine Sulfate

FOOD: Udi’s Gluten Free Foods, Bread;
Flax4Life, Gluten Free Muffins;
Blue Diamond Growers, Nut Chips

HBC: CamoCare Organics, Under-Eye Therapy;
Life-flo, Pure Sea Buckthorn Oil;
Canus Goat’s Milk Skin Care Products, Bar Soaps

BEVERAGES: Zevia, Soda;
Amy & Brian Naturals, All Natural Coconut Juice;
Millennium Products, GT’s Kombucha

UP & COMING: Wakunaga of America, Kyolic Formula 110;
EuroPharma USA, Terry Naturally Curamin;
Nordic Naturals, Children’s DHA


Vitamins Plus #200, Longview, TX (7,140 ft2)

SUPPLEMENTS: Country Life, Superior B-12;
WellGenix/Heaven Sent Naturals, Purvana;
Twinlab Corporation, Daily One Caps

FOOD: Andrew & Everett, Pepper Jack Bulk Cheese;
Walden Farms, Calorie-Free Caramel Dip;
Tropical Valley Foods, Next Organics Dark Chocolate Coconut

HBC: Sappo Hill Soapworks, Oatmeal Soap;
Mill Creek Botanicals, Jojoba Conditioner;
MiraCell, Skin Relief & Support

BEVERAGES: Flav, Fruit-Flavored Aerated Water (Apple);
Eternal New Zealand, Artesian Water;
Naked Juice Company, Pure Naked 100% Coconut Water

UP & COMING: Health And Wisdom, Magnesium Oil;
Nature’s Plus, Spiru-Tein Whey Shake (Chocolate);
Redmond Trading Co., Redmond Clay


DuBois’ Health Food Center and Herb Shoppe, Carson City, NV

SUPPLEMENTS: New Chapter, Every Woman; Every Man;
Bluebonnet Nutrition Corp., Cellular Active CoQ10 Ubiquinol;
Bluebonnet Nutrition Corp., 100% Natural Whey Protein Isolate;
Chlorella (All)

FOOD: Coconut Oil (All);
Stevia Products (All)

HBC: Starwest Botanicals, Essential Oils;
DMSO (All);
Surya Brasil, Henna Cream

BEVERAGES: Edward & Sons, Nature Factor Organic Young Coconut Water;
Millennium Products, GT’s Kombucha
Orgain, Protein Drinks

UP & COMING: Nature’s Plus, Herbal Actives Coleus Forskohlii;
Fruitrients, Sea Buckthorn;
Herbs America Co. Maca Magic


Published in WholeFoods Magazine, October 2011