Specialty Brands Inc. (SBI)

A Division of Europa Sports Products

Company Description
SBI Brands is a division of leading national sports nutrition products distributor Europa Sports Products specializing in the development, production, marketing, social media and event support of its brands including Elisabeth Hasselbeck’s NoGii, Phil Keoghan’s No Opportunity Wasted Energy Bar, Gunnar Peterson’s 14 To Lean, and Adept Nutrition.

SBI Brands strives to create long-term brand awareness and is committed to providing high-quality consumer products that support an active and healthful lifestyle.

Major Products
•  NoGii: NoGii is a leader in the gluten-free nutritional bar marketplace. Created by host of ABC’s The View and fellow celiac Elisabeth Hasselbeck, the NoGii line includes NoGii High Protein, which contains 20 grams of protein and is perfect for a quick on-the-go meal or to refuel after a workout; NoGii Super Protein, with 30 grams of protein and formulated to meet the higher nutritional demands of men; and NoGii Kids, a healthy and delicious gluten-free and nut-free snack that kids and the whole family will enjoy. www.nogii.com
•  No Opportunity Wasted: Created by Phil Keoghan, host of The Amazing Race™ and avid cyclist, No Opportunity Wasted® Energy Bar has all-natural, non-GMO and gluten-free ingredients and an ideal 4:1 carb to protein ratio to help fuel and feed the body during endurance activity. No Opportunity Wasted® Bars contain white chia seeds, which provide healthy EFAs and can regulate electrolytes, as well as New Zealand’s potent Manuka Honey, which helps boost immune systems with its antibacterial properties. Available in two flavors, Peanut & Carmel and new nut-free Honeycomb with Chia & Raisin. www.nowenergybar.com
ADEPT Nutrition: ADEPT Nutrition products deliver the ingredients, potencies and quality that you and your customers expect at an exceptional value. Committed to excellence, all ADEPT Nutrition formulations are made in the USA in two NSF-certified, GMP-registered manufacturing plants. The line includes high-potency multivitamins, vitamin D, EFAs, milk thistle, glucosamine/chondroitin and proteins. www.adeptnutrition.com
14 to Lean: 14 to Lean includes three dietary supplement formulas with an easy-to-follow 14-day program of dietary intakes, exercise routines and other key elements shoppers need to achieve optimal results. 14 to Lean provides the same advanced fitness regimen and technology that celebrity trainer Gunnar Peterson shares with top athletes, celebrities and people “in the spotlight” who need to look incredible in short notice. www.14toLean.com

Specialty Brands Inc.
A Division of Europa Sports Products
11401-H Granite St.
Charlotte, NC 28273
Tel.: (800) 447-4795

Key Personnel
John Spingola,
   Senior Brand Manager










Published in WholeFoods Magazine, July 2013