Montreal—Buddha Brands has announced a $3 million round of funding from capital investment corporations BDC Capital and Investissement Quebec. The new investment will help accelerate the brand’s U.S. expansion via sales and marketing initiatives, as well as research and development for future projects to further its momentum within the category, according to a press release.

“This investment comes at the perfect moment for us, giving us the opportunity to further increase our velocity and distribution, support the retailers who have supported us, invest in our team, and generate more market awareness of our low-sugar, clean ingredients, plant-powered foods that not only taste good, but make you feel good," said Chris Magnone, CEO and co-founder at Buddha Brands, in the release.

In 2020, the brand expanded into the U.S. market with the introduction of its Hungry Buddha Keto Bars and are now in more than 1,500 natural independent retailers and grocery stores nationwide.

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