Crisp Partners with UNFI to Bring Benefits to CPG Brands

New York—Crisp announced that it has formalized a relationship with UNFI. Using the Crisp platform, food and beverage brands will be able to share, manipulate and utilize UNFI data within their own business intelligence tools, such as Excel and Power BI.

CPG brands are now able to monitor UNFI sales and inventory levels across their retail sales channels using Crisp, which eliminates the need to manually download and update their own Analytics and Business Intelligence (BI) platforms. This new partnership also provides real-time data integration and customizable dashboards, giving managers visual reports to quickly identify performance issues, voids, regional sales opportunities, and other key business insights.

“Finding and delivering innovative solutions that help our suppliers respond quickly to new opportunities and insights is critical in this constantly evolving industry,” said Chris Testa, UNFI President. “This relationship with Crisp is a great example of how UNFI is helping food companies better leverage data to make smart decisions going forward and ultimately improve the service level to our retail customers. I encourage all our suppliers to explore this new offering.”

Analytics Platforms supported by Crisp include Tableau, Power BI, Snowflake, Microsoft Azure Blob Storage, Microsoft Excel and others.

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