Sonora, CA—Diestel Family Ranch has announced a brand refresh and a flavor-forward marketing campaign focusing on “America’s love affair” with turkey, the company noted in a press release.
“Diestel recently celebrated its 70th birthday, and while we remain as committed as ever to producing quality, thoughtfully raised products, we felt it was time to bring a contemporary, modern edge to our brand,” said Heidi Diestel, 4th Generation Turkey Farmer in an interview with WholeFoods.
Diestel Family Ranch has re-launched its website with a new design that features new photography along with a digital ad campaign centering around word moist–which, their press release notes, is “often debated.” Heidi explained that the “MOIST” geo-located digital ad campaign is expected to heighten consumers’ emotional connection to the brand.
“While our values will never waiver, we’re finally letting our personality shine through our marketing efforts and calling out the bold taste that our turkey products bring to the table,” she added.
Related: Powering up the Protein Market
Family Owned Turkey Ranch Launches Sustainability Initiative
Study: Vary Protein Sources for Good Health
Not only focusing on digital, Diestel Family Ranch has invested in regenerative agriculture.
“Regenerative agriculture has always played a huge role in Diestel’s history,” says Heidi. “We invest in our own compost to improve soil structure and reduce greenhouse gases, and we have our own state-of-the-art membrane water filtration technology which allows us to reuse our water and drastically reduce the amount of fresh groundwater used. We’ve also completely eliminated toxic chemicals, fertilizers and inorganic substances on our farms. For us, it’s not enough to just protect the Earth. We’re on a mission to restore it for generations to come.”
Along with the branding refresh, the company also has introduced two new products: ground turkey breast and ground turkey. Made with no antibiotics, gluten or preservatives, these turkey products are packaged with BPA free plastic. The organic versions are also Non-GMO Project Verified.
Check out Diestel’s new site, here.