Earth Fare Campaign Combats Food Insecurity

The company will lower costs of hundreds of products, many of which are organic certified and non-GMO.

Asheville, NC—To help combat food insecurity, Earth Fare is lowering prices on hundreds of pantry essentials. The company is committed to providing clean, healthy food for everyone, . Nearly 200 of the items being reduced are organic, and 123 items are non-GMO. The products included are provided by Field Day. 

Earlier this summer, Earth Fare launched the Clean Food Security campaign in Cleveland. The retailer plans to expand to all stores by mid-August. 

“At Earth Fare, we believe that shoppers shouldn’t have to sacrifice their health as a result of their grocery bill,” said Laurie Aker, Earth Fare Director of Marketing, in a press release. “This is not a temporary sale, but rather a commitment to ensuring that our valued shoppers have access to clean, healthy foods.”  

Earth Fare COO Henry Kugler spotlighted the company’s mission to make healthy food more accessible to the local communities. “Most retailers are going the other way and raising prices. You can’t blame them. Margins are already thin, and wholesale and transportation costs have risen exponentially in the last year and don’t look to be slowing down. It is a challenge, but the best thing we can do to stay true to our mission is to provide an affordable, entry level organic price point on pantry staples.” 

Related: Trends Driving Growth in Functional Foods & Drinks 
8 Keys to Growing Specialty Food Sales 

Study: Fairtrade Certification Protected Farmers Have Higher Wellbeing in Times of Crisis; Challenges Remain