Earlier this summer, Earth Fare launched the Clean Food Security campaign in Cleveland. The retailer plans to expand to all stores by mid-August.
“At Earth Fare, we believe that shoppers shouldn’t have to sacrifice their health as a result of their grocery bill,” said Laurie Aker, Earth Fare Director of Marketing, in a press release. “This is not a temporary sale, but rather a commitment to ensuring that our valued shoppers have access to clean, healthy foods.”
Earth Fare COO Henry Kugler spotlighted the company's mission to make healthy food more accessible to the local communities. "Most retailers are going the other way and raising prices. You can’t blame them. Margins are already thin, and wholesale and transportation costs have risen exponentially in the last year and don’t look to be slowing down. It is a challenge, but the best thing we can do to stay true to our mission is to provide an affordable, entry level organic price point on pantry staples.”
