Fruit purees could be a viable solution for food companies looking to avoid added sugars, according to a press release from Welch’s.
Given the FDA’s labeling regulations—introduced in 2016, with a compliance date of January 1, 2020 for large businesses—requiring all added sugars to be declared in nutrition facts panels, businesses are rethinking how they formulate their products in order to best avoid these labels, the release says. Fruit juice concentrates or powders can still end up being declared added sugars, depending on the end product. Purees, on the other hand, don’t need to be.
Kevin Kilcoyne, VP and GM at Welch’s Global Ingredients Group, said in the release: “Purees deliver natural sweetness, but their sugar content isn’t considered to be added sugar by FDA. This means they offer a good option for food companies who prefer not to see added sugar on their nutrition facts panels or wish to minimize the amount of added sugars they are obliged to declare.”
The release notes that fruit purees are suitable for use in a range of applications including confectionary, snacks, and baby food.