New York, NY—Gathered Foods, makers of Good Catch plant-based seafood products, has a new group of celebrity investors boosting its growth, according to a press release. The roster includes Woody Harrelson, Shailene Woodley, Paris Hilton, and Lance Bass.
The plant-based category has reached a value of $4.5 billion, according to the press release, and retail sales of plant-based foods grew by 11% in 2019, versus 2% for the overall retail food market. The team at Gathered Foods is looking to meet this demand with Good Catch, a plant-based tuna that offers the taste, texture, nutrition, and experience of seafood, without the actual fish.
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“As an advocate for conservation, our planet and its oceans, I work with organizations around the world to help combat climate change and protect our oceans from pollution. That’s why aligning with Good Catch feels like a natural extension of my continued work,” said actress Shailene Woodley in the press release. “They are a like-minded brand that is doing their part to have a positive impact on our oceans and our planet, all while creating delicious plant-based seafood alternatives. I’m excited to see what innovative products they come up with next.”
“Consumer demand and culinary trends show the evolving excitement for plant-based foods, and the unified support from such an influential group goes far beyond funding alone,” said Chris Kerr, CEO and Co-Founder of Gathered Foods, in the press release. “The message underscored by their backing is invaluable. We are thrilled to welcome all of our new investors and are hopeful for the growth and continued innovation their endorsement creates.”