Philadelphia, PA—Grovara, a global wholesale platform, has joined the Plant Based Foods Association (PBFA), intending to play an active role in helping the industry meat worldwide demand for plant-based food and beverages, according to a press release.

Global sales of plant-based foods are expected to grow from $35b this year to $162b by 2030, with Asia and Europe driving growth. Plant-based milk and meats make up most of the demand.

Grovara offers dozens of American-made, plant-based products on its B2B online marketplace, intended to streamline and automate the process of exportation.

"We joined PBFA to expand our online marketplace's plant-based 'aisle,' already the largest of its kind in the world, and enable more American plant-based companies to grow their brands through overseas sales," says Grovara's Kerri McLaughlin, VP of Brand Management and Operations, in the press release. "The PBFA's policy work and networking opportunities are helping shape the growth we're seeing across the entire industry."

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Grovara sponsored Plant Based World, which took place December 9-10, where several brands that use Grovara were showcasing their products, including Elmhurst 1925, Pnuff, Uplift Food Inc., and Rise Brewing, among others.