Humm Kombucha Secures $8MM Line of Credit

"We couldn’t be happier with our decision to partner with them," said Aaron Kitchell, VP Finance, Humm, of the team at Gerber Finance.

New York, NY—Humm Kombucha has secured a $8MM line of credit from Gerber Finance, an eCapital company. The deal was completed under the company’s Naturally Gerber Finance division, according to a press release.

“We are passionate about brands that are positively impacting people’s health and happiness and have deep experience with natural food and beverage companies—in fact, the head of our Naturally Gerber division was previously CFO of Numi Tea,” said Jennifer Palmer, CEO of Gerber Finance. “With our similar values and commitment to lasting partnerships, it made natural sense to work with Humm Kombucha. We look forward to our flexible financing and expertise in the space helping to move Humm Kombucha forward in their success.”

The financing will be used to fuel the brand’s rapid growth and as working capital to hire staff, buy machinery, and fund large-scale retail programs and marketing initiatives.

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“Gerber Finance’s genuine desire to be long-term and collaborative partners stuck out to us and made a lasting impression,” said Aaron Kitchell, VP of Finance at Humm Kombucha. “The team took the time to understand our business, our company, and our mission. They recognize the significance of building relationships, and we couldn’t be happier with our decision to partner with them.”

The Naturally Gerber Finance division, founded in 2020, has funded dozens of natural products companies including Om Mushroom Superfood, Stasher, and Coola.