KeHE Summer Show Predicts 2021 Trends

Naperville, IL—Over 550 specialty, natural & organic, and fresh suppliers attended KeHE’s Summer Show which took place January 28 through February 5. In an all-digital platform, audience members were able to discover new and innovative products through KeHE sponsored programs like the Next Generation Innovation Showcase & Faceoff, education sessions, and On Trend Awards.

A couple of things attendees learned? In 2021, retailers can expect consumers to focus on family health and pet health—in addition to individual health. Other trends that are likely to pop-up include functional & plant-based food options, as well as better-for-you indulgences.

Brands that came up on top of KeHE’s Innovation Showcase and pitch-slam Faceoff included Bee’s Wrap (winner), Drops, Ripe & ReadyGreen MustacheMostly Made and The Vurger CO. The five finalists were in the ranks with 100 others and were chosen based on salability, ingredients, taste, and overall brand message.

As far as the On Trend Awards, 17 brands were recognized in this year’s show. Check out the winners here. The distributor’s Holiday Show will be held virtually June 10 through 18. For more information and how to apply, visit The show is open to current KeHE suppliers and customers only.

Related: Diversity TrendFinder Event Helps Diverse Brands Grow
KeHE Opens Virtual Summer Show & Announces Award Winners 
KeHE Opens New Distribution Center to Help Meet Demand During COVID and Beyond