Sonoma, CA—Miyoko’s Creamery announced that Ellen DeGeneres and Portia de Rossi have become investors, supporting Miyoko’s position in the plant-based dairy alternative category as they prepare to introduce new products in early 2020, according to a press release. The amount invested was not disclosed.
DeGeneres said in the release: “Being kind to one another is not just about people, it extends to animals as well. Portia and I have been customers of Miyoko’s Creamery for several years now and their cheeses and vegan butter have become staples in our home. As we learned more about the mission behind the products and about Miyoko herself, we knew this was a special and exciting company that we wanted to support.”
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de Rossi added: “We are particularly impressed about their holistic perspective to the challenge of moving our society away from animal agriculture. They understand the big picture—that farmers are part of the solution and require our support to transition away from current practices—it takes this holistic view to transition our world to plant-based diets.” The release notes that Miyoko recently began helping a farmer transition away from animal agriculture to plants, to be used as the company’s R&D farm.
Miyoko Schinner, Founder and CEO, commented: “We have long admired and appreciated how Ellen DeGeneres and Portia de Rossi have used their platforms to advocate for a better world. With their support, Miyoko’s Creamery will be better equipped to do our part in helping to further this important shared mission.”