Pacific Forest, Crystal Geyser Launch Forest Water Protection Alliance

San Francisco and Calistoga, CA—Pacific Forest Trust and Crystal Geyser Water Company are partnering to launch the Springs for Life—ForestWater Alliance, which will work to protect and restore critical forested headwaters where drinking water originates, according to a press release.

Forests filter water, regulate flows, keep stream banks stable, and help replenish groundwater, making this “green infrastructure” vital to a continued supply of clean water, the press release says. Unfortunately, as climate change progresses, drought and wildfire combined with building in key watersheds are threatening watersheds.

Since 1993, according to the release, Pacific Forest Trust has conserved more than 275,000 acres of forest watersheds in California, Oregon, and Washington, helping to preserve and protect natural spring sources.

The release notes that Crystal Geyser’s founders sought to build a company based on pure water. Yasu Iwamoto, CEO of Crystal Geyser Water Company, said: “Crystal Geyser is very proud to continue the legacy of our founders by pioneering a new venture in conservation. We hope that other companies who rely on water as a resource will join us in supporting Springs for Life.

Laurie Wayburn, CEO and president of Pacific Forest Trust, said in the release: “Working together with landowners, government agencies, local communities and businesses like Crystal Geyser, Pacific Forest Trust is able to leverage the resources needed to achieve our common goals for healthy forest watersheds and water security for people. We are greatful for Crystal Geyser’s leadership in helping us launch the Springs for Life initiative, and we look forward to engaging more businesses as partners in the ForestWater Alliance.”