WholeFoods Magazine’s 2016 Retailer of the Year winner PCC Natural Markets has changed its name to PCC Community Markets. One of Seattle’s original grocers and the largest community-owned food market, PCC just recently revealed their new name, logo, and brand campaign that they believe better reflects their community-focused mission.
Along with a name change comes a variety of new offerings celebrating local producers, organic foods, and healthy eating which will be available in stores this fall. Some of these enhancements include The PCC Chop Shop, where customers can get fruits and veggies chopped, sliced, or prepared to order, a Local Spirits Shop that features only PNW-produced spirits, expansion of its PCC private-label products such as Grass-fed Yogurt, and fresh and ready-to-cook meal kits.
PCC Community Markets also presents a new website with healthy cooking and eating resources including an enhanced recipe search of nearly 2,500 recipes. The website will guide visitors on how to eat healthfully, shop knowledgeably, stay educated and informed about important food issues and policies, and become a member of the co-op.
“As a community-owned co-op, we think about things differently, from our dedication to staff and our deep relationships with local producers, farmers and ranchers; to what makes it onto store shelves; to why we believe cooking food from scratch in each store every day is one of the most important things we do. The ‘why’ behind every decision we make starts with our community, and we want our name to reflect that commitment,” says Cate Hardy, PCC Community Markets CEO, in a press release.
The co-op hosted the PCC Community Fair last Saturday to celebrate the community that inspired the name change. Shoppers were able to experience fresh food samplings and activities like live local entertainment, cooking demos by PCC Cooks, and educational store tours with a trained PCC Nutrition Educators. As a means to inspire recipe sharing and cooking, “Little Free Cookbook Libraries” were displayed at the Bothell, Greenlake Aurora, and View Ridge PCC stores.
PCC has 58,000 active memberships. It gives back 15 percent of its after-tax net earnings to schools and nonprofits around the Puget sound like PCC Farmland Trust, Washington Tilth Association, and FareStart. The co-op has 10 stores only located in the Puget Area and plans to open a new store in Seattle’s Madison Valley neighborhood in 2020.