U.S. retail sales of plant-based foods have grown 11% in the past year to $4.5 billion, according to data released by the Plant Based Foods Association (PBFA) and The Good Food Institute. The retail food market, for comparison, has grown 2% in dollar sales in the same period.
Leading drivers of plant-based sales continue to be plant-based milks, other plant-based dairy, and plant-based meats.
“Plant-based foods are a growth engine, significantly outpacing overall grocery sales,” said Julie Emmett, PBFA Senior Director of Retail Partnerships. “We are now at the tipping point with the rapid expansion of plant-based foods across the entire store, so it is critical for retailers to continue to respond to this demand by offering more variety and maximizing shelf space to further grow total store sales.”
Highlights of the data include:
- Refrigerated plant-based meat saw sales growth of 37%; conventional meat grew 2%
- Plant-based milks have grown 6%; cow’s milk sales have declined 3%
- Plant-based yogurt has grown 39%; conventional yogurt declined 3%
- Plant-based cheese has grown 19%; convention is flat
- Plant-based ice cream and frozen novelty has grown 27%; conventional has grown 1%
The data was obtained over the 52-week period ending April 21, 2019 from the SPINSscan Natural and Specialty Gourmet, and SPINSscan Conventional Multi Outlet (powered by IRI) channels.