SFA Swaps Winter Fancy Food Show for Virtual “Specialty Food Live”

New York, NY—The Specialty Food Association has canceled its 46th annual Winter Fancy Food Show scheduled for January 17-19, 2021 at the Moscone Convention Center in San Francisco. Instead, SFA will go virtual with “Specialty Food Live!” on January 19-22, 2021.

“We’re excited about our new series of virtual events. We received great feedback from the September launch, including a request from buyers and makers during the event that we extend it by one day, which we happily did,” said Bill Lynch, Interim President, Specialty Food Association in a press release.

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The January virtual show will be an all-inclusive digital marketplace event, featuring networking programs, education and a virtual product tasting experience.

“With over 11,000 buyer/maker connections and buyer demand to extend the event by one more day, we are confident that we can continue to build on that success and deliver more opportunities for our members to grow their business in January,” added Lynch.

For more information about the January event, click here.

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