The Fresh Market Pledges Financial Support to Civil Rights Groups

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Greensboro, NC—The Fresh Market announced that, in the wake of the tragic deaths of George Floyd, Breonna Taylor, Ahmaud Arbery and many others, the company is taking an active role to fight racism and discrimination. As part of its  commitment, The Fresh Market has pledged to donate $250,000 to the NAACP Legal Defense and Educational Fund, Inc. and $50,000 to the International Civil Rights Center & Museum in Greensboro.

“We are deeply committed to serve and make a difference in our communities to ensure inclusion, empowerment, and opportunity for everyone,” said Jason Potter, President & CEO of The Fresh Market, in a press release. “The commitment we are making today is just a catalyst to our broader diversity action plan to make The Fresh Market an even better place to work for our team members, a better place to shop for our guests, and a stronger partner in our communities.”

The company’s immediate plans also include:

  • conducting unconscious bias training for all team members;
  • increasing focus on diversity hiring, career progression and mentoring;
  • enhancing the diversity of The Fresh Market supply chain.
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