Ireland—Truly Grass Fed, producer of Irish dairy products and Glanbia Ireland, has joined 1% for the Planet and will donate one percent of its annual revenue to Slow Food USA. The Truly Grass Fed donation will support Slow Food USA’s mission of uniting the joy of food with the pursuit of justice to achieve good, clean and fair food for all, according to the company announcement.
“The Truly brand is about food production that is healthier for animals, our environment and consumers,” said Nicola O’Connell, Head of Commercial for Glanbia Ireland. “Our philosophy aligns perfectly with Slow Food USA’s commitment to reconnecting Americans with the people, traditions, animals, soils and waters that produce our food.”
Introduced in the United States in 2019, Truly Grass Fed cheeses and butters are sourced from cows that are 95 percent grass-fed (average of one cow for every two acres), Non-GMO Project Verified, Animal Welfare Approved by A Greener World, and free from growth hormones and antibiotics. A co-op of 3,000 family farms located across Ireland’s fertile land supplies the brand’s high-quality ingredients.
Truly Grass Fed and Slow Food USA will co-host a Slow Food Live series of virtual events this fall on the theme of simplicity, sustainability, and cultivating joy. The series of fun, how-to, conversational sessions will feature culinary experts who will share their appreciation for slow living and Slow Food and discuss the benefits of high-quality cheese and butter.
“Nonprofit organizations play a unique and critical role in solving the many challenges facing our planet,” said Kate Williams, CEO, 1% for the Planet. “Our driving goal is to increase support for these activist organizations by engaging businesses as funders and partners in the work. We believe deeply that by coming together, by connecting dollars with doers, we can create positive solutions to the complex environmental problems of our time.”