Unilever Acquires Drink Mix Brand

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Image courtesy of Unilever.

Englewood Cliffs, NJ—Unilever announced that it has signed an agreement to acquire Liquid I.V., which makes electrolyte drink mixes utilizing Cellular Transport Technology (CTT) to enhance absorption of water and key nutrients.

Fabian Garcia, President of Unilever North America, said in the press release: “Liquid I.V. is an impressive and innovative brand in the fast-growing health, wellness and personal nutrition space. Liquid I.V. shares Unilever’s purpose to improve people’s health and wellbeing, as well as our ambition to create sustainable products that have a positive social impact. We are delighted to welcome Liquid I.V. to Unilever’s portfolio of purpose-driven brands.”

The press release explains that, based on the World Health Organization’s guidelines for the clinically proven Oral Rehydration Solution that prevents and treats dehydration, one serving of Liquid I.V. can provide up to 2-3 times the hydration of water alone. Liquid I.V. has a product range that includes Hydration, Energy, and Sleep. The products are non-GMO, vegan, and free of gluten, soy, and dairy.

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Brandin Cohen, Founder, will continue to head the company as CEO. It will continue to be based in El Segundo, California.

“We are excited to work together with Unilever to scale the brand and amplify Liquid I.V.’s mission to help people everywhere live better lives – to optimize the body, hydrate those in need, and better the planet,” Cohen said in the press release.

Terms of the deal were not disclosed.

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