Austin, TX—Vital Farms is launching a new food traceability program. This program will allow Vital Farm consumers the ability to go online and view 360° video footage of where their eggs were laid.
“We want everyone to enjoy seeing hens doing what they do best – roaming the pasture, foraging for insects, sampling seasonal grasses and maybe relaxing in the shade,” said Becca Simmonds, Associate Brand Manager and traceability project lead for Vital Farms in a press release.
Consumers can enter the farm name printed on the side of the carton here to see exactly where their eggs came from.
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“At Vital Farms, we are committed to providing food people can trust. Traceability is a natural extension of this commitment. We began pasture-raised egg farming over a decade ago and want to make it possible for consumers to see and appreciate the small family farms that their eggs come from,” said Russell Diez-Canseco, President and CEO of Vital Farms.
Vital Farms is partners with approximately 200 small, family owned farms. The 360° images will be available for every family farm partnered with Vital Farms. The images will be updated at least twice a year.
For more information visit vitalfarms.com.