Vital Farms Launches Food Traceability Program

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Vital Farms’ traceability program makes it possible for consumers to see and appreciate the small family farms that their eggs come from. Courtesy of Vital Farms.

Austin, TX—Vital Farms is launching a new food traceability program. This program will allow Vital Farm consumers the ability to go online and view 360° video footage of where their eggs were laid.

“We want everyone to enjoy seeing hens doing what they do best – roaming the pasture, foraging for insects, sampling seasonal grasses and maybe relaxing in the shade,” said Becca Simmonds, Associate Brand Manager and traceability project lead for Vital Farms in a press release.

Consumers can enter the farm name printed on the side of the carton here to see exactly where their eggs came from.

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“At Vital Farms, we are committed to providing food people can trust. Traceability is a natural extension of this commitment. We began pasture-raised egg farming over a decade ago and want to make it possible for consumers to see and appreciate the small family farms that their eggs come from,” said Russell Diez-Canseco, President and CEO of Vital Farms.

Vital Farms is partners with approximately 200 small, family owned farms. The 360° images will be available for every family farm partnered with Vital Farms. The images will be updated at least twice a year.

For more information visit vitalfarms.com.

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