Haddonfield, NJ—Reviva Labs will hold its first Virtual Zoom Demo on July 29, according to a press release.
The event had participants sign up to have four product samples sent to their homes. Participants purchased tickets for $5, or they can obtain coupon codes from their local retailers for free tickets. Nancy Reimer, Reviva’s Director of Education and Training, will host a Zoom meeting for the participants, during which she’ll demonstrate proper usage and application of the four samples. Attendees will have the opportunity to ask questions and join a virtual discussion at the end of the event.
Demo attendees will also receive a manufacturer’s coupon after the event, which they can use at participating retailers. “Just like with our in-store demos we want to keep Reviva’s retailers engaged in the process,” said Jeri Trachtman, Reviva Labs’ VP of Sales. “That’s why coupon codes that make the tickets free are available at retailers and why we’re sending out manufacturer coupons to be used in store after the demos.”
Related: The Future of Skincare: Ingredients, Trends, and Innovation
#NaturallyInformed: Advice for Retailers
Body Beautiful: The latest on achieving glowing, ageless skin, a radiant smile and more
Reviva Labs is the first natural skin care brand to send out actual product samples to be used during the meeting, according to the release. The products tested were Skin Smoothing Antioxidant Day Créme, Gently Exfoliating Fruit Enzyme Mask, Under Eye Dark Circle Serum, and Hyaluronic Acid Serum.
“After COVID-19 shut down our in-store demo program, we were looking for a solution to keep our products in front of consumers,” states Bill Levins, President of Reviva Labs. “By sending our samples via the Postal Mail and hosting a live Zoom meeting, we’re recapturing the personal interaction and demo experience as best we’re able during this interesting time.”
With 50 tickets available, the inaugural event sold out in less than five days. Reviva is planning one demo per month to start, but Reimer adds: “If the program is as successful as anticipated, we’re already planning to add more events.”