Active Nutrition: Mastering the Market

Vitamins and supplements. Variety of vitamin tablets in a jar on a texture background.Multivitamins with fresh and healthy fruits.

Breaking News

NPA Litigation Asserts NY’s Dietary Supplement Prohibition is Unconstitutional

“Governor Hochul’s decision to flip-flop and cave to anti-supplement charlatans is evidence she cares more about politics than New Yorkers ability to stay healthy,” said NPA's Daniel Fabricant, Ph.D.

December 5, 2023

Maggie Jaqua, Content Director

The Natural Products Association (NPA) has filed a complaint in the U.S. District Court for the Eastern District of New York on December 4, 2023, asserting that the law is unconstitutional.

Naturally Informed Education: Powering Up with Plant-Based Diets

June 23, 2022

Marissa Fox

Understanding how plant-based diets impact physical performance can help athletes and weekend warriors alike achieve their goals. At the #NaturallyInformed virtual event Active Nutrition: Mastering the Market, Nanci Guest, Ph.D., sports dietitian and NSCA Certified strength and conditioning coach, presented Green Power: Plant-Based Diets and Athletic Performance. Dr. Guest discussed...

Trends & Opps in Active Nutrition

July 23, 2021

WholeFoods Magazine Staff

Our go-go-go lifestyles have led to the evolution of the active nutrition market, fueled by people who aren’t necessarily regular gym-goers, but rather taking a proactive approach to health and fueling up for their busy days. The opportunity is significant: FMCG Gurus consumer insights from February 2020 revealed that 95%...

Active Nutrition Conference Addresses Unmet Needs

July 14, 2021

Julia Peterman

Virtual—The Naturally Informed event Active Nutrition: Mastering the Market took a look at consumer research—and at where scientific research was lacking—in order to find unmet needs in this market, and the opportunities they present. Doug Kalman, Ph.D., R.D., VP of Scientific Affairs, Nutrasource, and Abbie Smith-Ryan, Ph.D., Director of the...

Active Nutrition Conference Opens with Importance of 3rd-Party Certifications

July 7, 2021

WholeFoods Magazine Staff

Virtual—Naturally Informed’s Active Nutrition: Mastering the Market opened with a crash course on how top athletes stay in peak shape, delivered courtesy of Jamie Meeks, MS, RD, CSSD, LDN, Director of Sports Nutrition for the New Orleans Saints. Those interested in sports will absolutely want to watch her presentation; the...

Nutrition Myth Busting in the Era of Fake News

July 7, 2021

WholeFoods Magazine Staff

In this lively presentation, Jonny Bowden, Ph.D., CNS—a board-certified nutritionist and the best-selling author of The Great Cholesterol Myth—will show us why we can’t believe everything we read about nutrition. In fact, he’ll suggest that you probably can’t believe most of what you read about nutrition, and he’ll tell you...

Good-Health Reads: Thrive State

April 26, 2021

Maggie Jaqua, Content Director

Thrive State by Kien Vuu, M.D. What I love about this book: It's so honest. Dr. V tells it like it is—the good, the bad, and the ugly. He's open about his own personal health struggles, as a doctor trying to help patients while dealing with his own chronic conditions.