market research | WholeFoods Magazine

SPINS Market Update

Social Media and Current Events Take a Toll on Shoppers’ Health

Doom scrolling, a constant influx of information, and even the blue light from devices are leaving shoppers with an inability to shut off their brain to relax and sleep at night.

November 27, 2023

Haleigh Resetar

In this SPINS Market Update, find out what's trending in the mental wellness space.

Functional Beverages: Immune Health Top Priority

October 10, 2022

Marissa Fox

Beloit, WI—Immune, gut, and heart health still rank as main concerns for functional beverage consumers, while beauty and sports performance are on the rise, according to Kerry. The functional beverage market is expected to expand at 10.49% annually, reaching nearly $200 billion by 2026 (Food Institute 2021). Commenting on these...

3 Top Trends from SSE 2022

May 3, 2022

WholeFoods Magazine Staff

Secaucus, NJ—SupplySide East took place on April 12 and 13 this year at the Meadowlands Exposition Center, uniting leaders in the food, beverage, supply, distributor, manufacturing industries, and more to present and discuss new information across their fields. Check out the key takeaways: Research in the spotlight: A focus on...

49% of Consumers Consider Sustainability When Purchasing Food, Beverages

July 7, 2021

WholeFoods Magazine Staff

Kerry has released new market research revealing consumer expectations around sustainability, according to a press release. The survey covered 14,000 consumers over 18 countries. 49% of consumers are now considering sustainability when buying food and drink, the press release states, and their understanding of the issue, initially based in environmental...

Survey Reveals Functional Food Preferences

June 30, 2021

WholeFoods Magazine Staff

Beloit, WI—42% of consumers have increased purchases of functional foods during the pandemic, and 44% have purchased more dietary supplements, according to a survey from Kerry. John Quilter, Kerry VP of Global Portfolio—ProActive Health, said: “Interest in health and wellness has never been higher and we wanted to give the...

The Essential Role of eCommerce Data for Natural Products Innovation

February 4, 2021

WholeFoods Magazine Contributor

Consumer preferences and natural product market dynamics are rapidly shifting, making innovation and launching new products aligned with demand more challenging than ever before. So, how can leaders find the most promising areas to innovate? How can research and development (R&D) and executive teams feel confident that their new ideas...

Americans Call on Supermarkets to Help Them Eat More Healthily

January 19, 2021

WholeFoods Magazine Staff

New York and Los Angeles, CA—Americans aren’t doing enough to actively support their immune systems, according to new research from Spoon Guru, and 40% of them are calling on supermarkets to help them eat more healthily. A press release on the topic explains that despite 90% of Americans claiming to...

Consumers Show Heightened Awareness of Climate Change, NMI Reports

January 12, 2021

WholeFoods Magazine Staff

Newtown Square, PA—The Natural Marketing Institute (NMI) has released its 2021 State of Sustainability in America Consumer Insights & Trends Report, according to a press release. This is the 19th annual report from NMI on the sustainability market. The report quantifies the marketplace for sustainable products and services, the consumers...

Kombucha Market Expected to Surpass $5 Billion by 2025

January 17, 2020

WholeFoods Magazine Staff

Selbyville, DE—The kombucha market is expected to surpass $5 billion by 2025, driven by increasing demand for probiotic and fortified beverages, according to new market research by Global Market Insights. Flavored kombucha is expected to account for $1.5 billion of that. The North American kombucha market is expected to grow...

Spirulina Market Expected to Double By 2026

May 13, 2019

WholeFoods Magazine Staff

Portland, OR—The global spirulina market is expected to grow at a CAGR of 10.6% during the period 2019-2026, according to a report by Allied Market Research. A press release on the report says the spirulina market was worth $346 million in 2018, and is anticipated to reach $779 million by...