Naperville, IL–KeHE Distributors (KeHE) is entering a new national partnership agreement with the Independent Natural Food Retailers Association (INFRA). KeHE cheered the news on twitter, sharing, “We’re excited to announce we’ve been selected by @infretailers as their primary distribution partner throughout the U.S.!”
In a press release detailing the partnership, KeHE explained that the long-term National Supply Agreement builds on several regional agreements KeHE currently holds with INFRA including the Midwest, Northeast, and Southwest.
“INFRA and KeHE bring out the best in each other,” Brandon Barnholt, president and CEO of KeHE, said in the release. “Our cultures are similar, and we share a passion for healthy food and making a positive impact on the world. We are thrilled to expand our partnership with INFRA, and to serve their members across the country.”
Corinne Shindelar, president and CEO of INFRA, which has over 236 members, representing 385 store locations in 40 states and the District of Columbia, added, “One thing that makes independent natural food retailers so special is their commitment to making our world a better place. Financial terms are always very important in these decisions, and ultimately, we are excited to have a partner who shares our values and vision. We are thrilled to focus our work with KeHE as our primary distribution partner nationwide.”
KeHE also noted in the release that consumers seeking innovative healthy products and sourcing transparency continue to drive change in food retailing–and in response, KeHE will be working with “forward-thinking retailers like INFRA’s members to meet this demand and bring new and early-stage brands to market.”