Whole Foods Market Announces Name For New Chain

Austin, TEXAS – Whole Foods Market has announced that their new line of stores, which was announced last month, will be named “365 by Whole Foods Market,” after a brand that is already sold in the grocery store, according to a press release.

The new stores, which are expected to begin opening in 2016, will be ran by company veteran Jeff Turnas, who was named president of 365 by Whole Foods Market. Turnas has served as the president of the company’s North Atlantic Region and president of its U.K. Region.

“We are excited to introduce 365 by Whole Foods Market to bring healthy foods to even more communities with a fresh, quality-meets-value shopping experience that’s fun and convenient,” Turnas said. “A modern, streamlined design with innovative technology and a carefully curated product mix will offer an efficient and rewarding way to grocery shop.”

Since the announcement of the stores, several different names have been mentioned as potential titles for the new store, including Clever Egg, DailyShop, Greenlife, Small Batch and Swiftgoods. But Walter Robb, Co-CEO of Whole Foods Market, says that “those were all decoys.”

Posted on WholeFoodsMagazine.com 6/10/2015