Santa Barbara, CA–Celebrating its 45th anniversary, New Zealand-Based Comvita has launched new packaging across North America and a campaign aimed at educating consumers on Manuka honey, according to a press release.
Comvita’s new packaging features darker earth tones and gold which, the press release says, “echo the gold standard of the product and complement the natural hue” of the honey. The packaging highlights the honey’s raw, wild, and unpasteurized attributes, includes its MGO levels, and features a message from co-founder Alan Bougen on the back.
The educational campaign is called “This is Real Manuka,” aimed at (as the title suggests) helping consumers ensure they’re getting real Manuka honey. “There is a lot of confusion in the market,” says Corey Blick, SVP of Comvita North America. “The reality is Manuka is an extremely limited resource, flowering only a few weeks per year, making it expensive to produce. As many health-conscious consumers seek out Manuka for its revered properties and are paying $25-$50+ per jar, this campaign is aimed to help consumers get their money’s worth.”
More on the “This is Real Manuka” campaign can be found here.