Spring, TX—June 26, 2019, has been designated as the first annual National Coconut Day. Established by the Coconut Coalition of the Americas (CCA), this special day will celebrate all things coconut and raise awareness about the benefits of coconut.
“Coconut is increasing in popularity through its use in beverages, baking, snacks and supplements and it deserves a day of celebration,” said Len Monheit, executive director of the CCA, in a press release. “With this day officially designated, industry, influencers and consumers can rally behind this drupe—not nut—to create positive narratives.”
The day will be marked by special events, product promotions and more. CCA is also conducting a social campaign asking people to tag themselves celebrating National Coconut Day with #nationalcoconutday.
More information on ways to observe the day—including recipes to enjoy—can be found on the National Coconut Day page of the National Day Calendar.