Washington, D.C.—The Retailer Relations Forum, a new initiative from the Council for Responsible Nutrition (CRN), will enable CRN member companies to protect and grow their business with retailers, according to a press release.
The Forum will be composed of senior sales and customer officers at CRN member companies who market finished dietary supplements and functional foods. At least once a year, the Forum will offer an “engagement” experience, during which a retailer will host the Forum. The in-person meeting will be an opportunity for retailers to network with CRN member companies.
Steve Mister, president and CEO of CRN, said in the release: “CRN’s Retailer Relations Forum is yet another channel for our members to be in-the-know when it comes to retailers’ priorities, initiatives and expectations for the dietary supplement and functional food categories. By showcasing CRN-led retailer initiatives, especially in the context of our members’ own brands, the Forum will reinforce our commitment to collaborating with retailers; generating new and growing existing businesses; and helping consumers safely and smartly achieve optimal health and wellness through the use of our products.”
Jennifer Foley, divisional VP of U.S. Consumer Sales at Abbott Nutrition will chair the Forum in the first year. The invitation to participate in this Forum will be delivered to CRN members this week. The first meeting will occur via conference call in July.