Vista, CA—Dr. Bronner’s, maker of natural soaps and body care products, is on track to donate $750,000 this year, by the end of 2018, according to a press release.
This will mark the fifth year of their philanthropy program, in which they support animal advocacy and farmed animal protection efforts. This commitment is in addition to their institutional support of fair trade, regenerative organic agriculture, drug policy reform, wage equality, and community and youth programs.
Since 2014, Dr. Bronner’s has donated over $2 million to support organizations in the animal rights movement.
The list of organizations they have donated to in 2018 includes Good Food Institute, Compassion Over Killing, Compassion in World Farming, The Humane League, Vegan Advocacy Initiative, Black Vegans Rock, Our Hen House, VINE Sanctuary, and Better Eating International.
They have also donated soaps and other products to vegetarian and plant-based lifestyle festivals, educational events, fundraisers, animal sanctuaries, and direct-action campaigns across the globe.
This year, the company’s support of the animal advocacy movement includes an intentional focus on funding organizations that are led by and that seek to empower women, people of color, and LGBTQ+ people. They operate with the understanding that, as Pattrice Jones, the co-founder of VINE Sanctuary, says, “The callous indifference that underlies mistreatment of animals also enables social injustice and facilitates environmental despoliation.”
To these ends, Dr. Bronner’s has created a special limited edition label for its 4oz Almond Castile Liquid Soaps, declaring “End Factory Farming!” These soaps will not be available in stores or for resale. Instead, they’ll be distributed freely at animal advocacy and plant-based lifestyle events, and generally in the movement, throughout the year.
Earlier this year, they also joined with allies in the Regenerative Organic Alliance to announce the launch of the Regenerative Organic Certification. It upholds the three core pillars of Soil Health, Pasture-Based Animal Welfare, and Social Fairness. It is currently in the first year of its pilot program.