Let’s face it – consumers would rather slather products on their face, skin and hair that aren’t weighed down by synthetic materials for fear of possible side effects.
According to a new report from Coherent Market Insights, the global herbal beauty products market could reach $136 billion by 2025, a nearly 5% jump from $90 billion in 2016.
Plant-based cosmetics are increasingly in demand, and long established names like L’Oreal are adding natural products to their beauty lines.
According to information also compiled from Future Market Insights, some of the factors driving the herbal beauty products market include the following:
- An increasing number of enlightened and well-traveled consumers, and the processing of various ingredients such as jojoba oil and aloe vera.
- The use of herbal medicines in the skin care industry. Regulatory bodies are focusing on creating awareness among consumers regarding what ingredients are in their beauty products. For instance, in 2010 the Food and Drug Administration (FDA) planned to issue first and novel regulations regarding sunscreen. This proposal was supposed to implement new labeling methods to clear the confusion regarding the quality of sun protection factor.
- The increasing use of nanoparticles in sun care and beauty products, which enhances the quality of beauty products. In October 2010, Arbonne International launched the latest addition to the RE9 advanced anti-aging range using this ingredient. In addition to this, the Natural Products Association is offering discount pricing for the certification on products in order to help cosmetic product manufacturers meet the increasing demand for herbal products.
- In India, companies such as Himalaya Herbals, biotique, VLCC, Patanjali, and Kama Ayurveda launched herbal and ayurvedic products. In June 2016, L’Oreal launched a hair care product range made with natural ingredients under its Garnier Ultra Blends brand.
- Europe is expected to exhibit significant growth in the global herbal beauty products market, as demand grows for plant-based ingredients in cosmetics and overall natural cosmetics. The cosmetics and personal care industry in Europe was valued at $94 billion in 2015, with Germany ($15 billion) positioned as the largest market, followed by the U.K. ($14 billion), France ($14 billion), and Italy ($12 billion), respectively.
- Key market players are focused on organic and inorganic strategies such as merger & acquisition and new product launches to enhance their business and product portfolio in the herbal beauty products market.
- Key players operating in herbal beauty products market include Weleda AG, Bio Veda Action Research Co., Arbonne International, LLC, Vasa Global Cosmetics, Klienz Herbal Pvt. Ltd., The Himalaya Drug Company, Shahnaz Ayurveda Pvt. Ltd, Lotus Herbals Limited, and Hemas Holdings PLC.