NMI Releases 2021 Health & Wellness Consumer Insights Report

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Image courtesy of NMI.

Newtown Square, PA—The Natural Marketing Institute (NMI) has released its 2021 Health and Wellness in America Consumer Insights and Trends Report, the 21st in this series.

The report, according to a press release, provides insights into how today’s consumer is handling their health and uncovers factors contributing to health challenges. Importantly, the study includes data collected in 2020, reflecting the impact of the pandemic.

The report is divided into seven sections:

  • Health & Wellness Consumer Segments
  • The Changing Health Landscape
  • Management of Health Issues
  • Drivers of Nutritional Choice
  • Alternative Progression
  • The Impact of Sustainability on Product Purchase
  • Shopping Shifts

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Within these sections are discussions on the search for self-care methods, attitudes regarding healthy eating and nutrition, brand loyalty, how consumers prefer to solve issues with a company, and expectations of in-store associates.

More information can be found here.

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