The Natural View: Herb Wildcrafting & Sustainability

Todd Pauli of 24 Stories Marketing and WholeFoods Editor-in-Chief Maggie Jaqua sit down with Ed Fletcher of Native Botanicals, Inc., to discuss the science of wildcrafting, the challenges wildcrafters face, pressing sustainability issues, and what industry members are doing to help safeguard the supply chain. Tune in to hear what actions suppliers, brands, retailers, and consumers can take to make a positive difference.