The Natural View: Improving the Customer Experience with ELI Codes

Jonathan Lawrence, Senior Director of Grocery & Natural Living, Fresh Thyme Market, shares how Fresh Thyme is delivering added benefits for shoppers, retail staff, and supplier partners.

In this episode of The Natural View, WholeFoods Content Director Maggie Jaqua gets the scoop on Fresh Thyme Market‘s initiative to improve the shopper experience with the help of ELI Code technology from Cornerstone for Natural.

Guests:
Jonathan Lawrence, Senior Director of Grocery & Natural Living, Fresh Thyme Market
David Williams, EVP of Business Development, Cornerstone for Natural

A few of the highlights you won’t want to miss:

3:45 – The opportunity Jonathan saw to help Fresh Thyme, and the brands they carry, tell their stories to consumers.

5:55 – Why Jonathan hopes more natural products retailers get involved in this initiative to help drive education.

12:10 – The new offering that can help brands and retailers as we head back to in-person trade shows. To learn more, scan this ELI code and connect with David.

Education opportunity: On September 24, 2021, Williams and Lawrence will be taking part in a live event during Expo East titled Mastering the In-Store Experience, which will also feature representatives from Hain Celestial, IX-ONE, and Genexa. WholeFoods’ own Heather Wainer will be moderating the panel. If you’d like to attend live, register now—seats are limited. If you can’t attend live, you will receive a copy of the recording.