Verdure Sciences Joins Global Curcumin Association

Spring, TX — The Global Curcumin Association (GCA) has a new founding board member. It’s Noblesville, IN-based Verdure Sciences, developer of Longvida Optimized Curcumin.

“Verdure is a key player in the curcumin category and their leadership will help guide the association’s key initiatives surrounding category quality, science and intellectual property protection,” said GCA executive director Len Monheit.

Sabinsa Corp. was the initial founding board member.

“It is our responsibility to strive for continuous improvement by ensuring that supplements have proven identity, are safe, and meet label claims,” said Ajay Patel, founder and president, Verdure Sciences, Inc., in a statement.

“Adulteration is a growing concern as a result of poor manufacturing controls, which can be reduced by establishing traceability programs at the ingredient, sourcing, and manufacturing level, and further testing raw materials using validated testing methods at reputable laboratories. In addition, focusing on sound quality control practices and traceability, we must create supplements that deliver clinically efficacious doses of active compounds. The long-term success of our industry is largely dependent on these investments.”

GCA was founded in 2017 as part of Trust Transparency’s incubator program of single ingredient trade associations.

GCA is working to establish a best practice recognized third-party baseline for ingredient quality, identity and appropriate category definitions and standards. The association will also serve as a voice and supporter of science and education through all supply chain levels and customer, consumer and influencer communities.