Lexington, KY—Informed Sportannounced the launch of its first mobile app, designed to help athletes, drug tested personnel, and supplement users easily find Informed Sport tested and certified sports nutrition products. Thefree app, available for iOS and Android, offers multiple search options, including product barcode scanning.

Key features:

Informed Sport mobile app.
  • Users can search for certified products by scanning the UPC or EAN barcode found on the packaging. Informed Sport explained in a press release that users can scan the barcode of a product, and if the product is certified, it will populate the product page, where app users can view more product details, confirm the batch/lot number, and find links to purchase the product from brand or retail websites.
  • Users can filter search results by regional availability, brand name, performance goal, product formulation and product type.
  • Users can share certified product pages with others via email, text message or social media, which the company points out is useful for athletes who often consult with nutrition professionals before using supplements.
“We are excited to introduce the Informed Sport mobile app to athletes and supplement users around the world," said Paul Klinger, Business Development Director of the Informed brands, in the release. "Certified products are now more accessible by allowing users to search for supplements using their mobile device. Not only can users scan a barcode to confirm a product is certified, but they can also easily search for products using many of the search filtering options. No matter their location in the world or their supplement needs, users can easily find certified products for them. This will be a key resource for anyone looking to use safer products to support their training or nutrition goals.”
Related Education Opportunity—Mastering the Market: Active Nutrition
The next virtual event in the Naturally Informed series powered by WholeFoods Magazine and Trust Transparency Center brings together researchers, sports nutrition specialists, and industry professionals to bridge the gaps between cutting-edge science, business strategy and key regulatory developments. This two-day event will be a one-stop shop for the latest must-have insights in the world of sports and active nutrition. From recovery to cognition, decision making and the importance of immunity for sports and active lifestyles, experts will explore how new science is shaping how nutritionists think and industry approaches its innovation strategy. Registration for the event, taking place June 29-30, isopen now.