Boulder, CO—#SudsUpSustainably, a new campaign from mission-based educational platform Palm Done Right (PDR), aims to increase consumer awareness around making sustainable choices while washing hands and being mindful of the impact on communities, forests, and wildlife. This campaign will run from July 20 to August 9, leading up to the third annual Palm Done Right Month in September, which PDR says is an opportunity to reinforce the Palm Done Right mission and increase awareness for palm oil that is 100% organic, deforestation-free, wildlife friendly, fair and social.
“The majority of soap sold in our grocery stores is made with palm oil as it makes a bar soap solid and provides it with lathering power,” explains Monique van Wijnbergen, Sustainability and Corporate Communications Director at Natural Habitats Group, in a press release from PDR. “We all appreciate palm oil’s functionality, but few of us think about what type of palm oil is used to make our favorite soaps. Considering the impact of palm oil on communities, wildlife and our forests, it is important to choose brands that use palm oil done right. Our campaign aims to raise awareness of the importance of handwashing while at the same time making choices that protect our planet.”
Consumers who participate in the campaign can enter to win one of 20 gift baskets featuring sustainable soap brands including Dr. Bronner’s, Pacha Soap Company, Oregon Soap Company, Trés Spa, Moon Valley Organics, Trillium Soaps, and Fivesso. Entries can be submitted on Instagram and Facebook for two chances to win. The deadline for entries is August 9, 2020. To learn more about ways to get involved and make a difference, visit at palmdoneright.com/palm-101.