Trend Watch: Growth Predicted for Aronia Berry Market

By
WholeFoods Magazine Staff
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New York, NY–A new market analysis report on Aronia berries is forecasting expansion of the global market for the berries at a CAGR of almost 7% during the forecast period (2018-2023). The analysis from Reportlinker points to the increasing number of retailers providing private label Aronia berry products and consumer interest in superfoods as factors driving the growth.

As WholeFoods previously reported, the berries are tart, with a high content of tannins. They contain high levels of phytonutrients and antioxidants, and provide cardiovascular support, immune support, and gastric support. Reportlinker notes that consumers are seeking products manufactured using fruits, vegetables, herbs, and other plant-based ingredients spurring the demand for nutrient-rich superfoods, which is expected to have a positive impact on the overall market growth.

Speaking to the growing popularity of the berry, organic farmer Andrew Pittz, who grew up on America’s first aronia berry farm, Sawmill Hollow, and planted the native aronia berry in all of Iowa’s 99 counties, tells WholeFoods, “With aronia berries having higher antioxidant and anthocyanin activity than pomegranates, blueberries and açaí, the aronia market is naturally poised for positive growth. In-the-know brands are incorporating the aronia berry, effectively adding nutrient value and differentiation for their products, as well as catering to consumer demand for uniqueness and quality.” 

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For more details or to purchase the report, go here.

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