World Organic Donates $11,000 in Masks to Red Cross

World Organic Corp. and the Licata family (owners) donated $11,000 worth of KN95 and 3-ply disposable face masks to the American Red Cross.

Huntington Beach, CA—World Organic Corp. and its owners, the Licata family, have donated $11,000 worth of KN95 and 3-ply disposable face masks to the American Red Cross. The company announced in a press release that Kurt Burton, Regional Philanthropy Officer for the Red Cross, was thrilled to receive the protective equipment a total of nearly 7,000 masks, all of which came with all the FDA approvals—for use by their essential workers, volunteers, and families in need.

“We’ve been blessed to stay open as an essential business during this global health shutdown, and wanted to find a way to give back,” said Paul Licata, President of World Organic Corp. “When we had the opportunity to buy a large number of face masks due to our business connections, we decided to do our part to help the front-line workers.”’


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Demand for Natural Products High

“Our liquid chlorophyll from alfalfa has been flowing out the door as people want to stay green to keep clean,” said Al Licata, Ph.D., the 96 year-old Chairman of World Organic, which was founded in 1959. Al normally works at the office three days a week, but he has been following public health orders and sheltering at home, the company said, adding that he misses the social connections of talking to customers and working with labs on formulas, but has been keeping busy doing paperwork and accounting from his residence.

The release adds that Licata Enterprises (private label) was in a good inventory position with regard to zinc, vitamin C, and vitamin D at the start of the public health crisis. “Even with our stock,” Paul said, “we’ve struggled to handle the high volume of orders.”

Looking to the future, the company is introducing two new products in Zinc Lozenges and Elderberry gummies that have brought in new customers for the family of companies.

Related: Sales of Organic Produce, Private Label Up During COVID-19 Crisis