Product Profiles: Smart Baking Company

Gluten-free and sugar-free are popular dietary choices, but they’re not always healthy ones. To help your customers understand the difference between an item that is free of certain unhealthy ingredients and an item that is actually healthy, have them compare a carrot and a rice cookie. Both are gluten-free, and both may be sugar-free, but whereas a carrot is a whole food with around 200% of the daily recommended vitamin A intake, a rice cookie is generally full of fat, starch, and carbohydrates.

Products containing whole grains are often heavily processed, and both those products and products containing sugar can lead to blood sugar spikes and other unwanted side effects. That said, avoiding these ingredients can lead to empty caloric intake. Instead, tell your customers not to look for what isn’t in a product, but what is in a product.

Pure water, high-quality protein, fiber, lignans and vitamins and minerals are all essential for bodily function. People who shop at natural products stores probably know these things better than most—but even the most health-conscious customer can fall for a juicy burger or a cupcake, particularly as warmer weather approaches, with picnics and backyard barbecues and Fourth of July celebrations calling.

This is where Smart Baking Company comes in.

The healthy way to go gluten-free
Smart Baking Co. developed a unique, patent-pending recipe combining protein, vitamins, minerals, healthy fats, water, and fiber into a balanced “Platform Mix,” which is at the core of a smart, new way to enjoy baked goods. There are two baked goods, for now: Smartcakes® and Smartbuns®.

Smartcakes® are the only FDA-approved designation of a “healthy cake.” Each cake has a whopping total calorie count of—wait for it—38. Instead of being packed with empty calories, they’re packed with fiber, water, vitamins, and minerals. The fiber and water help customers feel full; the vitamins and minerals ensure that customers are getting the kind of nutrients necessary to lead a healthy lifestyle.

Smartbuns® are high in fiber and omega-3s, with 10 grams of protein and a total calorie count of 72. Like the Smartcakes®, the amounts of starch, fiber, and protein are right on the front of the box with the calories and sugar, so your customers will know at a glance that they’re not just eating gluten-free, they’re eating healthily. And when your customers glance at the nutrition facts, they’ll notice something else: Right next to the percent daily values for the vitamins and minerals, there’s an omega-3 count.

Bringing everyone to the table
Smart Baking Company’s labeling is for a reason: it’s hard to tell customers not to fall for slogans like “gluten-free” and then expect them to make an exception for one company. Smart Baking Company puts its packaging where its mouth is, and lets the box do the talking.

The ingredients get pretty chatty, too. Both products are big on eggs, which contain 6 grams of high-quality protein. Eggs are also a great source of choline, which promotes the transportation of nutrients throughout the body, liver function, and cognitive health. The water is purified by a nano filtering system. The proprietary fiber blend is made with oat fiber, corn fiber, and flax. The flax is where the omega-3s come from, and it contains 75 to 800 times more lignans than other plant foods, as explained at Olive oil, sunflower oil, whey protein isolate, potassium chloride—and the list doesn’t go on: There aren’t any fillers, chemicals, or surprises.

Smart Baking Company’s goal isn’t just to make something that your customers can eat: it’s to make something that brings everyone to the table. Smartbuns® and Smartcakes® are keto-friendly, diabetic-friendly, gluten- and wheat-free, non-GMO, and made only with ingredients that actually have something to bring to the table, so your customers don’t have to worry about what they’re bringing to the table.

You can taste test Smart Baking Company’s Smartcake® flavors at Natural Products Expo West® at booth H912.