The nutraceutical industry has seen plenty of changes over the past 5-10 years. The majority of these changes have occurred simply by the shift of behavioral traits between generations.

Brands, like people, are shaped by generational characteristics. For example, they differ in personality traits, brand equity and the ability to build and sustain trust. Understanding brands in the context of their generational influences can yield useful insights about how to establish and retain consumer relevance.

This white paper takes a deeper dive into two of the largest generations today: Baby Boomers and Millennials. Baby Boomers have always had an outsize presence compared with other generations. They peaked at 78.8 million in 1999 and remained the largest living adult generation until Millennials surpassed them in 2019.

This content paid for and provided by Stratum Nutrition.

Click below to get the full white paper.