Black Woman-Owned Weight Management Line to Launch at The Vitamin Shoppe

The TRIM line of products from BCRX. Image courtesy of BCRX.

Reston, VA—Body Complete Rx (BCRX) is launching its plant-based, vegan weight management supplements at The Vitamin Shoppe on August 1, according to a press release. BCRX’s TRIM line will launch in over 700 retail locations nationwide, which the company says makes it the first Black female-owned brand to launch in the retailer’s weight management category.

Samia Gore founded the brand in 2017 with the help of doctors and a team of chemists, in order to have safe, effective supplements she could use on her own health journey, the release states. BCRX is now a self-funded wellness brand which has grossed over $10 million in sales in just under four years. The condition-specific supplements provide benefits including weight management, energy support, skin health, and nutrition.

Related: Me & the Bees Lemonade Expands to Target
The Empower Project Names Gelato Company First Winner
Study on Chili Pepper Extract Demonstrates Weight Management Properties

BCRX recently rebranded and repackaged its products and launched five new product lines of plant-based vegan supplements, including TRIM, THRIVE, GLOW, NOURISH, and PERFORM.

“We are so excited to be launching at one of the top retailers of nutritional supplements in the country because it’s a true testament to the efficacy of our brand and products,” said Samia Gore, Founder and CEO of Body Complete Rx, in the release. “As the first and only Black female-owned brand in The Vitamin Shoppe’s weight management category, I am excited to make these wellness products more accessible to customers across the country and support their journey towards wellbeing.”