GenTech Acquires Sports Nutrition Company

Wheat Ridge, CO—GenTech Holdings, Inc. has acquired American Metabolix, a supplement company with sports nutrition and Keto products available at GNC, Bodybuilding.com, and other sports nutrition retailers worldwide.

GenTech, which works largely in the functional foods marketplace, has recently acquired a number of brands and businesses, including Sinfit Nutrition, Fizzique, MPB Snacks, NXT Bar, Nature Smoothie, and Yourganics.

American Metabolix, the latest in the list, is sold in over 550 brick-and-mortar locations across multiple countries, according to a press release. It was founded in 2012 by Jason Duran and Markus Trillsch, and has since won awards in every relevant category in the sports nutrition and supplement space. It has produced approximately $400k in sales since early February, and is on track to exceed $1 million in 2021 revenues.

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“American Metabolix is a heavyweight addition to our roll-up portfolio, presenting significant individual value and growth as well as multiple synergies within the context of our ecosystem of functional foods products,” noted GenTech CEO David Lovatt. “By rolling up a wide range of promising brands targeting different niches in the same broad category of the retail market, we will be able to dramatically improve the profit potential of each product line through synergies in marketing, distribution, packaging, shipping, and sourcing. American Metabolix is a highly promising brand targeting the rapidly growing keto marketplace, and we are very excited to welcome it into the GenTech family.”