GNC reported consolidated revenue of $472.6 million, compared with consolidated revenue of $564.8 million in the first quarter 2019. The decrease in revenue, the press release explains, was largely due to the closure of company-owned stores under the store portfolio optimization strategy, sales declines due to COVID-19, the transfer of the Nutra manufacturing to the Manufacturing joint venture, negative same-store sales, and lower domestic and international franchise revenue.
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Other highlights outlined in the press release:- E-Commerce revenues grew approximately 25% compared with the first quarter of 2019 driven by improved site performance and increased demand related to COVID-19
- Implemented e-commerce order management system early in the first quarter of 2020 and accelerated ship from store capabilities in over 100 locations in the second quarter of 2020
- Launched curbside pickup in the first quarter to allow customers to continue to receive GNC products while enabling social distancing
- Due to impacts of COVID-19, the company has significantly reduced inventory purchases and capital expenditures, as well as taken action to decrease costs by nearly $40 million in 2020 consisting of employee furloughs, marketing reductions, store hours reductions and deferral of non-essential spend
- Continue to evaluate all strategic alternatives to address upcoming debt maturities, including refinancing and restructuring options