Ewing, NJ—In partnership with Feed the Children, a nonprofit focused on alleviating childhood hunger, L’il Critters has succeeded in matching $50,000 in donations this December. The total contribution of $100,000 supports Feed The Children’s No Hunger Holidays campaign. The brand also distributed 8,500 sample packets of L’il Critters Gummy Vites to children in need during the holiday season.

“We’re thrilled to be a part of such a meaningful collaboration where we can help families struggling with food insecurity. L’il Critters is committed to helping families ensure their children are receiving essential vitamins and minerals needed to support their health,” said Vanessa Duvert, Brand Manager for L’il Critters, in a press release. “Our hope is that this partnership will not only support vulnerable families but raise awareness about childhood hunger and how we can all give each other a helping hand beyond the holiday season.”

In addition to providing food for vulnerable families, the campaign also brings awareness to the important issue of childhood hunger—especially during an unprecedented year battling COVID-19.

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“Feed the Children is proud to work alongside L’il Critters and Church & Dwight Co., Inc. to ensure much-needed supplies of food and essentials get into the hands of families during this holiday season,” said Travis Arnold, Feed the Children President and CEO. “When we work together, we can help even more children and families.”

For more information on the No Hunger Holiday campaign, visitfeedthechildren.org/nohungerholidays.