Ronkonkoma, NY—Solgar has announced an official wellness partnership with Back on My Feet, an organization that utilizes the power of running, community support, and employment resources to combat homelessness, according to a press release. Solgar has committed to donating one million vitamins to Back on My Feet by the end of 2020 and has provided the organization with a $25,000 grant.
More than 500,000 people in the U.S. experienced homelessness just last year, the press release says, and many of them reported deficiencies in certain vitamins and nutrients due to the lack of access to healthy food. As part of Solgar’s mission to deliver essential nutrition to those in need, it will also be providing a nutritional curriculum and health-focused resources. The brand will team up with New York-based RD and personal trainer, Nora Minno, to curate wellness kits for Back on My Feet members, including information on food intake, food groups, and vitamin deficiencies, as well as vitamins to supplement into a new routine. These donations will go to Back on My Feet in New York City, Chicago, Denver, Indianapolis, Los Angeles, Philadelphia, and San Francisco.
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The brand will launch the partnership with digital and in-store marketing campaigns, and will participate in a run with Back on My Feet’s New York Chapter in Manhattan’s Central Park on Tuesday, December 3.
Abhay Patel, GM at Solgar, said in the release: “We are proud to be an Official Wellness Partner of Back on My Feet, an organization that shares Solgar’s mission in improving the lives of others through the power of wellness. Our partnership allows the organizations members to put their health first, so they can feel their best as they embark on this next phase of their lives.”
Minno added, “Nutrition is key for both physical and mental health, and it goes far beyond just the food on your plate. Having a sense of ownership and pride over one’s own body and health can empower people to take control of their lives. I teamed up with Solgar to ensure we’re delivering these essential nutrients to Back on My Feet members so they can take that first step in transitioning out of homelessness.”
Katy Sherratt, CEO at Back on My Feet, commented: “Partnering with Solgar was a natural choice for Back on My Feet in order to deliver crucial wellness education to our members across the nation. Making healthy lifestyle choices is an important step in our members’ journeys, and we are thankful to Solgar for supporting our program and our mission.”
Back on My Feet has employed and/or housed more than 6,500 people to date.