The Nature’s Bounty Co. Rebrands

The Nature’s Bounty Co. is now The Bountiful Company, according to a press release.

The Bountiful Company owns brands including Nature’s Bounty, Solgar, Pure Protein, Osteo Bi-Flex, Puritan’s Pride, Sundown, Body Fortress, Ester-C, and Dr.Organic.

“This is an important time and inflection point for our organization. After three years, the time is right to evolve our corporate identity to better tell the story of who we are and where we are going,” said Paul Sturman, President and CEO, in the press release. “I’d like to thank our more than 4,000 colleagues around the globe who have worked so hard to transform this great company.”

Related: Nature’s Bounty Celebrates Acts of Good Will by Donating to Feeding America
CHPA Rebrands, Adjusts Brand Narrative
Nature’s Bounty Launches Personalized Nutrition Tool