Wakunaga Celebrates 50th Anniversary With a Rebrand

Image courtesy of Wakunaga of America.

Los Angeles, CA—Celebrating its 50th anniversary, Wakunaga of America is launching a new look for its Kyolic Aged Garlic Extract product line, according to a press release.

Each condition-specific product in the lineup is based on the company’s GMO-free, odorless, organic garlic extract, which is aged for 20 months to convert garlic’s harsh and unstable organosulfur properties into the active compounds featured in Kyolic products, compounds which have been shown in more than 900 published scientific papers to have benefits.

The new design features a more modern look, the press release states, and clearly communicates each formula’s unique characteristics and benefits. It was designed following extensive research with retailers and consumers, who provided input regarding what they consider essential information. The outcome: The packaging emphasizes key attributes, lets consumers know that AGE was developed by a doctor, states that AGE has been clinically studied, and makes it clear that the product has been tested for quality. The label update also highlights a new corporate logo, and a QR code that consumers can use to learn more about a specific product.

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Furthermore, Wakunaga is introducing a vegan-friendly version of its original AGE supplement, which will launch later this year.

“Consumer demand for clear labeling served as the impetus for this complete packaging refresh of the Kyolic brand,” says Michael Modjeski, Chief Commercial Officer. “The new labels provide a clear, clean, and colorful way to better communicate our story and the product’s benefits to our customers.”