The release states that their long-term strategy, ‘Safely delivering the wonders of whey’, consists of many measures, some of which are:

• Rigorous Quality Control, consisting of as many as 280 farm-to-factory checks.
• Cold Processing, which preserves nutritional and functional qualities.
• Industry-leading Farm Assurance Programs, which provides sourcing from trusted suppliers, ensuring ethical practices and quality ingredients.
• Proactive Quality and Food Safety Culture, which includes recruiting staff with biotech and pharmaceutical backgrounds, as well as employee on-the-job training about of the importance of quality and safety.

Yvette Kaster, Arla’s director for global quality, environmental health and safety stated, “Food safety is a top priority for our customers and a growing concern for consumers. It only takes one adverse incident to completely destroy the reputation of a brand. To meet the high standards our customers rightly expect, Arla Foods Ingredients has adopted a proactive, company-wide quality mindset. Through our new campaign, we aim to demonstrate how seriously we take our duty of care to customers and end consumers alike.”