New Hampton, NY—Balchem Corporation has entered into an agreement in connection with the best-selling author of the children’s book series Ninja Life Hacks, Mary Nhin, to secure strategic partners for branded food products that promote a healthy emotional and physical relationship with foods, according to a press release.
The partnership was brokered by The Brand Liaison as licensing agent for Ninja Life Hacks. The products will range from healthy foods and supplements for cognitive health to ice creams.
Ninja Life Hacks offers children the skills to develop confidence and cultivate emotional intelligence, the press release states. In its first full year, the self-published book series has sold almost 1 million books, and has earned #1 Best Seller accreditation across nine categories.
Balchem’s food technology will be utilized in three main categories: Brain Power, Emotional Well-Being, and Immune Health & Nutrition. Balchem will work with their partners to bring these Ninja Life Hacks-branded snacks to market. The ultimate goal of this partnership is to bring emotional and physical health discussions to the kitchen, lunchroom, and dinner table.
“A healthy relationship with food is key to children’s mental and emotional wellbeing,” said Mary Nhin in the press release. “The combination of Balchem’s unique food technology and featured Ninja Life Hacks characters will help to foster this positive relationship.”
Shitij Chabba, VP Minerals & Nutrients and Global Marketing, Balchem, added: “Together we will take the science of nutrition and make it understandable for kids and their parents through the Ninja Life Hacks characters. Our partners innovating in kid-focused products can leverage our collaboration and science-backed ingredients to create products that resonate with parents looking to nourish and delight their kids every day.”